• ·Newspaper strategies for the future: Searching for value in tomorrow's publishing world
  (Jim Chislom*, April 2007)

Key points - Analysis on Media in Greece:
Greece has one of the highest numbers of newspapers relative to the size of the market, and therefore one of the lowest average circulations;
It’s largest newspaper is half what it should be relative to its market;
Reading demand is high. Purchase is low.
Relative to key international determinants, the market is a third under developed.

Solutions:
Revisit the newspaper concept : News, backed by analysis,;Readers’ agendas not writers’ agendas
Industry co-operation across the value chain: Distribution; Advertising marketing
Benchmarking and best practice: Adoption of standardsq;Approach to quality v costs.

Key Points on Print Media:
Print media are experiencing a renaissance:
New publishing concepts
New content, marketing and technology solutions
Digital media will enhance – not diminish – the publishing industry

In Conclusion:
Print remains the world’s most effective medium.
We must all work harder to make the advertising work harder.

Read the presentation (PowerPoint, 4.4 MB)

**Jim Chislom is a co-creator of iMedia Advisory Services Ltd, a company operating within Ifra, the world's leading association for newspaper and media publishing. The presentation was part of Chislom speech in a conference organised by SGC-SGI, entitled "The Daily challenge - Newspapers: Particularities and Challenges."

• Power to the People - Social Media Tracker: WAVE.3
  A global research into the impact of Social Media (Universal McCann, March 2008)

Key findings:
This latest report demonstrates the continued growth of social media, the impacts of which are huge:
The vast majority of users are producing content and there is an ongoing shift towards participation.
Media consumption is internationalising along language lines thanks to global social platforms.
Consumers are moving to on-demand media such as video clips and podcasts.
The role for advertisers and brands has never had so much potential – branded applications, content and services all offer huge potential in social media.

Read the report (PDF, 3.88 MB)